The focus of my work is the economic development of sites, cities and regions through tourism.

Over the last ten years, I have helped deliver over 50 projects, working for national, regional and local governments around the world; for major non-profit organisations and for international organisations such as the UNWTO and the European Travel Commission.

My work has taken me to many beautiful and interesting parts of the world. The challenge is always to preserve the unique character of these territories and sites. This requires the involvement of the local populations, who certainly wish to preserve their culture but are also, seeking jobs and prosperity for themselves and their children.

I am a Senior Associate of TEAM Tourism, with whom I undertake most of my larger projects.

I am also a part-time marketing and tourism professor at Skema Business School (France) and a Specialist Advisor to the Cité Européenne de la Culture et du Développement Durable.