Al Hoota Cave, Sultanate of Oman

In 2015, TEAM Tourism Consulting conducted a 10-month project for the Ministry of Tourism of Oman: to draft a development strategy for the Al Hoota Cave complex, the first showcave in the Gulf. This required evaluating the potential of tourism to the Hajar Mountains and understanding both the local and the inbound tourism market.

David Ward-Perkins led a team of eight consultants, including experts in showcave management, attraction development and sports tourism, as well as environmental planning. The team delivered a five-year investment strategy, a full business plan and a spatial strategy (landscaping and architecture in the vicinity of the caves).